Facebook Ads Training: How to Build Great Ads & Audiences
Learn about Facebook ads from Facebook Experts Suresh Jaiswal – including generating leads on Facebook, crafting a strategy, designing winning ad campaigns, measuring your success, and running ads on just a dollar a day.
Facebook Ads course Content / syllabus in Noida
Below is the Facebook Ads course content in Noida used by the training institutes as part of the Facebook Ads course training. The Facebook Ads course syllabus covers basic to advanced level course contents which is used by most of Facebook Ads training classes in Noida.
Course Details:
- Completing this course will help you:
- Generate leads and grow your business through Facebook Ads
- Design winning ad campaigns and learn how to measure their success
- Run effective ads on just a dollar a day
Module 1
Facebook Advertising Overview Introduction to Facebook ads Understand different Facebook ad types How to target your ads on Facebook Basic advertising terminology
Module 2
How Facebook Ads Work How to set up an advertising account Facebook advertising structure How to choose an ad campaign
Module 3
How to Create Facebook Ads Identify your primary audience Refine your audience with interest targeting Refine your audience with behavior targeting Choose a budget for your ads Choose your ad creative Write your ad content Manage ad placements Place your ad order
Module 4
Additional Advertising Options How to get more page likes How to boost your page posts How to manage existing ads and campaigns
Module 5
5. View Your Advertising Data How to create advertising reports How to schedule advertising reports Understand your success metrics View your billing summary
Module 6
Implement Best Practices Tips for writing a great ad How to choose an effective image for your ad Improve the performance of your ads Key Facebook ad policies
Module 7
How to Use Facebook Power Editor What is Power Editor? How to navigate Power Editor
Module 8
How to Manage Ads and Campaigns with Power Editor Structure of advertisements How to create ads and campaigns Manage ads and campaigns in bulk Manage campaigns in bulk with Excel How to bulk upload ad images How to organize campaigns Understand bid nuances
Module 9
Manage Pages with Power Editor Published and unpublished page posts
Module 10
How to Work with Custom Audiences Custom audiences in Ads Manager Custom audiences with web traffic Create a lookalike audience Use custom audiences in ads
Module 11
Advanced Power Editor Features Create duplicate ads with different targeting Create duplicate ads with different images Move ads between accounts
Module 12
How to Use the Facebook Pixel How to create the Facebook pixel How to use the Facebook pixel with Google Tag Manager How to optimize for conversions
Module 13
Facebook Business Manager How to set up your business on Facebook How to navigate Business Manager How to set up roles and permissions
Module 14
Facebook Retargeting How to retarget on Facebook How to use a third-party retargeting platform Overview of Facebook Marketing Partners
Module 15
Advanced Advertising Tips A/B testing on Facebook Lead generation techniques